Introduction to A/B Testing

The A/B Testing feature makes it super easy to run experiments so you can improve your site.

You can use the A/B Testing tool to:

  1. improve your website's conversion rate 
  2. test design and copy changes
  3. find out which changes motivate your visitors to take action     

Ultimately, this feature gives you the tools you need to learn from your customers' behavior and decisions. 


Related Articles

Here are three articles to get you started:

Finding a problem with the A/B Testing tool?

If you notice a glitch with the app, please report it:

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