Crazy Egg sets a cookie to track whether a visitor is new or returning. The cookie is named is_returning and has a value of either 0 or 1.
A returning visitor is one that has previously visited any tracked page on your domain within the last 5 years.
var CE_COOKIE_EXPIRE_DAYS = 7;
Noteworthy mentions ...
1. If a visitor has cleared their browser-stored cookies, they will be tracked as a new visitor on the site.
2. If a visitor has set the setting on their browser to not allow cookies to be stored then tracking will not occur.
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