A/B Test Examples

Not sure where to begin? We've put together lists to help you brainstorm experiments that you can test on your site.

Pages you can A/B test

Here's a list of web pages that you can test:

  • Homepage
  • Landing page
  • Pricing page
  • Sign-up for demo page
  • Product page 

Elements you can test

The list of items you can experiment include:

  • Calls-to-action (wording, font-size, colors)
  • Headlines, copy, product descriptions (copy, style, number of words) 
  • Number of form fields (hide fields) 
  • Order of navigation links 
  • Button color 
  • Images (hide images) 
  • Hide images
  • Reduce the length of copy 
  • Remove copy that uses jargon
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