How to Track Campaign Source Information
When an incoming link to one of your tracked pages has been manually tagged with campaign information in the manner specified by the Google Analytics documentation, Crazy Egg processes and displays that information in the Confetti report for that page. This allows you to associate clicks with a campaign source, medium, term, etc.
We’ll explain how you can do this by going over an example:
In this example, we’re sending Google Adwords traffic to a blog post on the Crazy Egg blog. Here’s what the entire link that’s embedded within the advertisement looks like.
Let’s go over each UTM parameter and explain how they work:
utm_medium - Social, Organic, PPC, Paid Advertising, Email, Affiliates are typical mediums.
utm_source - The individual site you’re tracking.
utm_term - The keyword or phrase you want to track.
utm_campaign - If you’re running a special seasonal campaign, you would use something descriptive to identify it here.
For more in-depth information on how UTM parameters work as well as plenty of examples to learn from, please read A Handy Guide to UTM Codes: Know Which of Your Campaigns Really Work.