Snapshot Goal: I want to establish a baseline for ongoing monitoring
Checklist of Recommendations:
- Determine the metrics that matter the most to you like scroll depth, time to click, ratio of visits to clicks, ad performance, or even how different devices impact visitor behavior
- Look at your Heatmap layered with your Scrollmap to see the hotspots of click activity on the page and the number of impressions those hotspots receive
- Find out your scroll depth by heading to your Scrollmap and see which sections of the page contain content that motivate visitors to pause
- Head to the Confetti Report to see how your Referral Traffic is impacted by marketing strategies like backlinks and webinars and to find out the ROI of your ad campaigns
- Find out who’s clicking on your most valuable elements using the Overlay Report by filtering out different segments
- Export your Snapshot Reports once a week or once a month
- Compare the same Snapshot across different time periods
- Schedule 15 to 30 minutes a week looking over your Snapshot Reports
Hey everyone, it’s Cecilia from Crazy Egg and today we’re going to talk about establishing a baseline. Many companies use Crazy Egg to monitor site performance over weeks, months, and even years.
Your first step is to determine the metrics that matter the most to you, whether that’s scroll depth, time to click, ratio of visits to clicks, ad performance, or even how different devices impact visitor behavior.
You’re looking to see whether there are spikes in unusual behavior over time like one element receives more clicks than it had previously or if there are sudden drops in visitor interactions.
Once you’ve created a Snapshot of the page, it’s time to head into your Snapshot Reports. The first report that I’m going to dive into is the Heatmap layered with the Scrollmap. I’ll be able to see hotspots of click activity on the page and learn the number of impressions that hotspot is getting.
From there, I can head directly into my Scrollmap to determine my scroll depth. If I zoom out, then I can see bands of high impressions which means visitors are motivated to stop and pause and pay attention to that section of the page.
I can also see the blue and green areas of the page which mean that most people are scrolling past that content.
If I wanted to get more granular, I’d head into my Confetti Report. Here I can see my current Referral Traffic and I’ll be able to determine whether my backlink strategies and external webinars are impacting the referral traffic that I receive.
I can also find out the impact of different campaigns to determine the ROI. I can find out whether the most popular day of the week changes depending on factors like seasonality.
If I only wanted to track a few elements on the page, then I would head to the Overlay Report. The Overlay Report color codes each element by the number of clicks it receives. Red is the most popular elements which have received the most clicks and blue is the least popular receiving the least clicks.
I can also segment each element by its click behavior using 22 different filters that I have on the Confetti Report as well.
I recommend exporting your Snapshot Reports once a week or once a month. If you forget a week, don’t worry! You can always filter your report based on the time period that you missed, click Apply, and then export from there.
Say that I wanted to compare the same Snapshot over time. If you click the Compare Snapshots button on the top left hand side, you can pick the same report and see them side-by-side.
For example, this would be useful if I wanted to see whether a change that I made impacted the scroll depth. I could click Filter and choose one time period for the Snapshot on the right and another time period for the Snapshot on the left.
This way I can see if small changes impact my site in really big ways.
Note: This is a very useful feature for businesses and organizations that experience a great deal of seasonal changes like ecommerce during holidays or universities during enrollment period.
Schedule at least 15-30 minutes a week looking over your Snapshot data to see if there are changes or surprises.
Thanks for listening and happy optimizing!