Crazy Egg 101: 4 Steps to a High Converting Website
Welcome to Crazy Egg!
54% of visitors leave your website without exploring a second page. Depending on your industry (B2B, eCommerce, SaaS) and the type of content you're presenting (product pages, landing pages, blog articles), the number can jump as high as 90%. While traditional analytics tools can show you traffic metrics, Crazy Egg goes one step further and shows you exactly where potential customers are dropping off and why your website is not converting as effectively as it could.
That's why over 300,000 websites have used Crazy Egg to improve their customer experience by understanding how and why over 10 billion visitors have made 30 billion unique decisions since 2005.
This 4-step guide will help you get the most out of your investment in Crazy Egg from Day 1, so you can make your website even more effective and impactful right out of the gate.
Install Crazy Egg on your website and the world’s first and most trusted tool for understanding audience behavior will be fully at your disposal. Since Crazy Egg recommendations are customized to your traffic and the behavior of your visitors, you'll need to install us on your website.
You can install Crazy Egg in three ways:
- Cut and Paste a Tracking Script
- Native Integrations
- Email a Developer
Log in to your account and click on "Install Crazy Egg" which can be found in the blue menu on the left-hand side of your dashboard. You will be presented with several options for installation based on how your website is designed. We cover scenarios from Shopify to Drupal to WordPress, as well as how to use HTML for a manual installation. For other installation, guides click here or reach out to our support team.
How long will it take to set up? 5 minutes.
Results usually start showing up within a few hours, but some sites could take up to a day if they receive low visitor traffic.
Crazy Egg starts analyzing your website and user behavior the moment we’re installed; but how much value you see and how quickly you see it ultimately depends on the volume of people visiting your website and the plan you select.
What’s next? Choose the page(s) you want us to analyze and visualize for you.
You can’t fix what you don't know or understand, and that's where Snapshots come into play. Snapshots are the fastest way to get an in-depth understanding of how your visitors are behaving on a given page. They help you identify where to focus your attention to make the biggest impact.
Get snapshots up and running for each page in a few short clicks! You can create multiple or single snapshots, just choose the page(s) you want to monitor and let Crazy Egg start analyzing the information for you.
When you first create your snapshots, the snapshot status will say Pending. It will remain pending until your first visitor is logged into our system at which point the status will switch to Running. The reason that we wait for a visit to be tracked before we change the status is that we want to be sure that your tracking script is installed correctly. Check out this resource for more information on the status of your snapshots.
Explore the Five Reports Available Through Snapshots
1. Where are people spending their time?
Your customized Heatmap uses a variety of colors to help you understand where people are spending their time (white) and where they aren’t (blue).
2. Where are people clicking?
Review your Overlay Report to understand what Call-to-Action (CTA) copy is the most popular and effective.
3. Who are my best and most engaged customers?
Your Confetti Report documents every click on the pages you’re tracking and allows you to further segment and organize visitor engagement by referral sources, search terms, and more.
4. Where are people abandoning my site?
Review your Scrollmap Report to get a feel for how far down the page people are scrolling, and where people stop paying attention to your site and your content.
Our visual approach to reporting your data puts you in a position to quickly pinpoint problem areas with your site and user experience at-a-glance.
5. How do I see a comprehensive list of where visitors are clicking, including elements that are not visible on the website like pop-ups?
The List Report displays every single element that received clicks on your page in a tabular format. This provides you with a complete overview of the exact links and areas where visitors are clicking, including elements that aren't visible or tracked in the other four reports.
You can also use the List Report to gain a better understanding of which elements correspond to specific markers in the Overlay Report. This is a helpful feature if you're not sure about the naming scheme of the different areas of your website.
What’s next? Sit back and relax while the data rolls in for you. Then onto Step 3: Recordings!
Now that you have a clearer idea of how visitors are reacting to your site, it's time to dive even deeper with Recordings. User Recordings let you see what your website visitors are doing in real-time, almost as if you had a seat next to them. You'll be able to see the immediate impact of product launches and even understand the exact moments that potential customers are stalling.
All you need to do to get started is to navigate to your Recordings dashboard and then click on Settings.
Now toggle on the site that you would like to record and you're ready to go!
To learn more about Recordings and how to record specific pages, check out these helpful resources:
The next step to increasing your conversions and landing those sales is to start A/B Testing. Armed with visual knowledge from your Snapshots and real-world user research, it's important to test which changes will make the most impact on your audience. The great news is that you don't need to be a developer to implement your own A/B tests - we'll guide you through the whole process!
First navigate over to your A/B Testing dashboard, which you can find in the blue menu located on the left-hand side, and then click Add new test.
Now you'll be able to choose which page you'd like to improve, the tweaks you'd like to test against the control page, and also the goal that you're aiming to accomplish.
The value of Crazy Egg is that not only can you identify areas of opportunity on your website, but you can also find more effective ways of surfacing valuable information to your audience. Welcome aboard and happy testing!