Tracking New vs Returning Visitors

Crazy Egg sets a cookie to track whether a visitor is new or returning. The cookie is named  is_returning and has a value of either 0 or 1.

A returning visitor is one that has previously visited any tracked page on your domain within the last 5 years.
You can prevent Crazy Egg from setting any cookies by setting a global JavaScript variable named CE_NO_COOKIES to true somewhere on your tracked pages.
The default expiration date of the cookie is  5 years. This can be changed by setting a global JavaScript variable named CE_COOKIE_EXPIRE_DAYS to a number value; this value is the number of days before the cookies expire. 

Example
<script>
var CE_COOKIE_EXPIRE_DAYS = 7;
</script>
Noteworthy mentions ...

     
1. If a visitor has cleared their browser-stored cookies, they will be tracked as a new visitor on the site.
     2. If a visitor has set the setting on their browser to not allow cookies to be stored then tracking will not occur.

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