The Heatmap is a visual overview of where your visitors are clicking.  The brighter the area, the more popular it is; the darker the area, the less popular it is.  As a specific area of your page gets more clicks, the color on the Heatmap will change.  Individual click information, such as referral information, can be found under Confetti. To learn more about the basics of this report, check out our Heatmap video above.

Note worthy mentions ...
1. How is the report generated?

This report is generated based on actual clicks of your visitors.  You can gain insight into how visitors are engaging with your website (specific pages).  To fully harness the power of the heat map, you will want to have a large number of visitors to your website.  The more traffic, the more clicks, the more your Heatmap can show you.

2. How to use this report?

The best way to learn about this report is through a real life example.  Let’s say you want to increase the number of people entering their email address on your subscription form.  Using the Heatmap, find an area where there are a large number of clicks (the brightest color).  Place the subscription field closer to this area.  Then create a new snapshot to test if the new placement converts higher on subscriptions.

If you have two areas that show a high amount of clicks (bright areas), you may want to try an A/B test scenario. You will also want to consider comparing your results to determine which scenario is working better.

3. Can I export my results to use in a report?

Yes.  Learn how to export.
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