A/B Test Examples

A/B Testing is currently only available to early access customers. More information about early access can be found here.


Not sure where to begin? We've put together lists to help you brainstorm experiments that you can test on your site.

Pages you can TEST

Here's a list of web pages that you can test:

  • Homepage
  • Landing page
  • Pricing page
  • Sign-up for demo page
  • Product page 

Elements you can test

The list of items you can experiment include:

  • Calls-to-action (wording, font-size, colors)
  • Headlines, copy, product descriptions (copy, style, number of words) 
  • Number of form fields (hide fields) 
  • Order of navigation links 
  • Button color 
  • Images (hide images) 
  • Hide images
  • Reduce the length of copy 
  • Remove copy that uses jargon
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